Our Mission
The UK’s first longevity platform
built for men.
Helping men live longer, stronger, and better — through evidence, education, and access to real specialists.
Our Mission
Helping men live longer, stronger, and better — through evidence, education, and access to real specialists.
Men wait too long to engage with their health. Symptoms get dismissed. Questions get brushed off. The earliest signs of decline are left to worsen in silence.
The system is reactive. Digital health clinics are transactional. Longevity platforms are inaccessible. The average man has nowhere to go that feels credible, aspirational, and designed for him.
Heracles exists to change that. We’re building the platform that gives men answers, access to real specialists, and a path forward built around long-term health — not quick fixes.
We treat low testosterone, erectile dysfunction, and weight management — not as isolated issues, but as early signals of deeper imbalances.
We combine clinical treatment with lifestyle strategies that address root causes. Testing, tracking, treating, and educating — all specialist-led, all evidence-based.
“Most men don’t need ice baths and the keto diet. They need a guided path and better habits.”
We treat men as individuals, not conversion metrics. If you don’t need treatment, we’ll tell you.
Clear, direct information. No fear-based marketing. If your results are healthy, the message is “you’re in good shape.”
Every biomarker, every clinical pathway is built for men. This is a permanent commitment.
Clinical decisions, marketing claims, and content are all evidence-backed. The basics done consistently — that’s what we deliver.
Our specialist clinical team brings together some of the UK’s leading minds in men’s health. They’ve shaped international guidelines, advised Olympic athletes, pioneered fertility services, and educated thousands of clinicians.
MD FRCS (Urol) — Co-Founder & Chief Medical Officer
Consultant Urologist and Andrologist
Professor Minhas is a global leader in men’s health, specialising in male fertility, sexual function, and hormonal care. Director of the European Academy of Andrology. With over 250 publications and 600+ international lectures, he has helped shape global clinical guidelines.
“Every man deserves access to expert, compassionate care regardless of background, ethnicity, or socioeconomic status.”
MA MD FRCS (Urol) — Co-Founder & Chief Longevity Officer
Consultant Andrological Surgeon
Professor Yap is a leading specialist in male fertility, erectile dysfunction, and genital reconstruction. Trained at Cambridge, UCL, Stanford, and Memorial Sloan Kettering. He helped establish the world’s first Klinefelter clinic.
“We are building the UK’s first evidence-based longevity platform that transforms clinical care into a lifestyle.”
Consultant Endocrinologist and Sports Medicine Advisor
Globally recognised endocrinologist with over two decades of experience. Special Medical Advisor for the London 2012 Olympics. Has worked with Olympic gold medallist Sir Steve Redgrave.
“I have joined Heracles to use my skills and knowledge to enable men to optimise their health using our new access platform, and best clinical practice available.”
Senior Lecturer in Nutrition and Exercise Physiology
Lecturer at Liverpool John Moores University. Research focuses on diet and resistance training for muscle mass and metabolic health. Regular voice in public health education through podcasts and his platform Be More Nutrition.
“My role at Heracles is to help educate and guide men towards healthier food, movement and lifestyle habits.”
Urological Nurse and Psychosexual Therapist
Over 28 years of clinical experience in urology and sexual health. Awarded the Chief Nursing Officer’s Gold Award. 13 national awards for leadership, patient care, and service development.
“Heracles offers a much-needed, forward-thinking platform that brings together multidisciplinary expertise to improve outcomes for patients.”
Consultant in Endocrinology, Diabetes and General Internal Medicine
Specialist interests in male hormone health, thyroid, parathyroid and adrenal disorders. Wellcome Trust research scholar and former Chief Registrar with the Royal College of Physicians.
“One of the reasons I wanted to join the Heracles team was to be at the forefront of men’s health by combining innovation and convenience.”
Specialist blood testing and TRT for men with low testosterone.
Start with a £29.90 blood test
Clinician-led GLP-1 programme with nutrition guidance.
From £129/month
Clinically proven ED treatment. Clinician-prescribed.
From £1.19/tablet
64 biomarkers across 10 health categories.
From £25/monthEvery journey begins with a free assessment or a blood test — and continues with ongoing monitoring, support, and specialist care.
Proactive, specialist-led, and built for men. The future of men’s health starts with knowing where you stand.
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